We have worked on identifying where our student population comes from. We used data provided to us by the Bursars offices of all students registered for the 2013-2014 academic year in CIAS to create a heat map. We have created two maps, undergraduate and graduate, and have grouped students by state on the map. International students are grouped by country.
In the future we would like to plot previous years to look for trends that may help us identify potential high yield recruiting areas.